Ruderman Foundation – All Inclusive Podcast

  • PPC
Ruderman Foundation – All Inclusive Podcast

Our Challenge

Increasing the number of podcast subscribers to a very niched segment.

Our Approach

  • Use FB's demographic & behavioral targeting to spot highly related users
    in the US.
  • By doing so and approaching a higher yearly income segment, the number of
    podcast listeners increased by X%.

The Results

TRAFFIC
+83%
CONVERSIONS
+41%
BOUNCE RATE
59%
CONVERSION Cost
-29%
DAN
Clutch
Exp
Facebook
GP
GP
EO