Ruderman Foundation – All Inclusive Podcast
Our Challenge
Increasing the number of podcast subscribers to a very niched segment.
Our Approach
- Use FB's demographic & behavioral targeting to spot highly related users
in the US. - By doing so and approaching a higher yearly income segment, the number of
podcast listeners increased by X%.
The Results
TRAFFIC
+83%
CONVERSIONS
+41%
BOUNCE RATE
59%
CONVERSION Cost
-29%